Our Services
At Waypoints Communications, we strongly believe that no one is great at everything. An agency cannot offer all services to everyone everywhere, across all industries and be good at them all. That’s why we focus on two key services that we only offer to organizations in the healthcare, life sciences, research, medical technology, and pharmaceutical industries.
Telling the Stories of Tomorrow Today.
Our specialty is helping organizations tell stories about research, products that are not yet on the market, and setting the stage for market introduction. Hence our slogan, Telling the Stories of Tomorrow Today. We help you develop the right messaging for the right audiences in the right geographies, draft a master narrative for your brand, service, or product, and identify the best strategies and channels to tell your story. Our services include content strategy, media relations and digital strategy, reputation management, and the development and implementation of thought leadership strategies. Given our global footprint and expertise, we can do all of this around the world.
Crisis Communications.
Crises can happen anytime and we need to be prepared to ensure they don’t jeopardize our reputation, business, livelihood, or society at large. We have more than 15 years of experience managing crisis communications in situations like natural disasters; plane and other transportation accidents; labor disputes; upset, violent, and hostile communities; disgruntled employees; and media relations issues.
We are here to help you draft your very first crisis communications and response plan or refine the one you already have. We can be there for you to conduct crisis simulations to ensure your staff is aware of protocols and everyone knows how to react in various crisis scenarios. We can also be on the ground with you (or help remotely) when a crisis hits and you need strategic communications support. We’re here to help respond to media, draft internal memos, devise executive communications plans, and train spokespeople in no time. Contact us to see how we can best serve your crisis communications needs.
